Advanced Analytics
Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations.
Data is a powerful tool that’s available to organizations at a staggering scale. When harnessed correctly, it has the potential to drive decision-making, impact strategy formulation, and improve organizational performance.
Data analytics is the practice of examining data to answer questions, identify trends, and extract insights. When data analytics is used in business, it’s often called business analytics.
We use tools, frameworks, and software to analyze data, such as Microsoft Excel and Power BI, Google Charts, Data Wrapper, Infogram, Tableau, and Zoho Analytics. These helps us examine data from different angles and create visualizations that illuminate the story you’re trying to tell.
Algorithms and machine learning also fall into the data analytics field and can be used to gather, sort, and analyze data at a higher volume and faster pace than humans can. Writing algorithms is a more advanced data analytics skill, but you don’t need deep knowledge of coding and statistical modeling to experience the benefits of data-driven decision-making.
Any business professional who makes decisions needs foundational data analytics knowledge. Access to data is more common than ever. If you formulate strategies and make decisions without considering the data you have access to, you could miss major opportunities or red flags that it communicates.
- Marketers, who utilize customer data, industry trends, and performance data from past campaigns to plan marketing strategies
- Product managers, who analyze market, industry, and user data to improve their companies’ products
- Finance professionals, who use historical performance data and industry trends to forecast their companies’ financial trajectories
- Human resources and diversity, equity, and inclusion professionals, who gain insights into employees’ opinions, motivations, and behaviors and pair it with industry trend data to make meaningful changes within their organizations
GROW TRAFFIC & INCREASE REVENUE
Tell us about your project
Let us help you get your business online and grow it with passion
Testimonials
SEE ALL“I was very impressed with the quality and speed of how every project I've needed help on was delivered above my expectations.
Extremely appreciative of Ed's creativity and the resourcefulness in growing my fan base, turning my fans into customers for my fitness products.
I highly recommend him for those seeking to take their business to the next level.
Well worth the cost for having the expert on your team!”
“Ed and I collaborated on a multitude of projects relating to my fitness brand. From producing my latest fitness DVD's to promoting my latest NY Time's best seller.
Ed is truly the right person to find and deliver solutions to any project. I recommend him wholeheartedly.
He opened my eyes to what is possible and pointed out inefficiencies in my online business model, saving me money.”
We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.
